There comes a point when the need to produce exhausts the fertility of the creative mind. It’s not failure — just the natural result of giving too much, for too long. That’s where I found myself a while back: not quite broken, but worn out — and needing a rest I didn’t think I deserved.
The insatiable demands of the internet — and the corporations that feed on the work of those who make it beautiful — have driven many to burn out. Somehow, that’s become a career path.
In my fallow year (or two), staring into space, walking the ways, thinking, wondering — I’ve had thoughts. And I’m looking to the future: a time where creative people can once again enjoy what they do, making work that honours and explains the human condition.
This site isn’t a platform. It’s not a refuge or a rallying cry. It’s just a small patch of internet real estate where I can think aloud. Write things down. Sketch the outlines of ideas I’ve passed a hundred times, but never quite seen.
It’s not always clear what’s next — but it is clear that something needs to shift. So this is me, stepping off the main path. Not retreating. Just walking differently. On my own path.
If you’ve found your way here, you’re welcome to walk a while too.
— Shoo