• Hi, it’s Shoo here. The Certain Way is a book and philosophy born from a lifetime of making, thinking, and starting over. There are no promises – just the quiet discipline of focused thought and steady direction. It’s worked for me. It might work for you. Start here…

    (more…)

  • Have you ever tried manifesting something and nothing happened? You read the affirmations, said the words, visualised the goal… but the dream stayed in your head.

    That’s because life isn’t magic. It’s not supposed to “shazam” into being. You’re not a magician. You’re something far more powerful: a co-creator with nature.

    In this response to Chapter 4 of The Certain Way, I talk about how manifestation really works. It starts with a thought, but it only becomes real when you do something about it. Whether it’s lunch, a home, or a whole new future, the process is the same: intention, followed by action over time.

    Nature doesn’t need you to believe in magic. It just needs you to focus, decide, and take the next step. And then the next. That’s the certain way.

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  • Chapter 3 of The Certain Way to Riches is about recognising that opportunity is not monopolised.

    But in this response video, I go deeper, because opportunity doesn’t just appear. It has to be activated by a decision.

    Whether you’re stuck in patterns that don’t serve you, surrounded by people who hold you back, or waiting for a sign – this is it – the moment is here… now.

    One choice can begin to change everything.

    In this video, I reflect on:

    • The power of habit-breaking moments
    • My story of quitting smoking (and what it taught me about real change)
    • The nature of the formless stuff and your role as a co-creator
    • Why opportunity never dries up – it just moves
    • And how nature is rooting for your growth

    You’re not locked in. You’re not too late.

    Start now while the tide is rising.

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  • The world might feel locked up – like all the good ideas and wealth are already taken.

    But in this chapter of The Certain Way to Riches, we unpack why that’s simply not true.

    Wallace Wattles gives us two crucial insights:

    • First, the practical: go where the energy is. Look for what works. Follow the data.
    • Second, the metaphysical: everything is made from one living substance – the formless stuff – and it is infinite, intelligent, and waiting to co-create with you.

    This chapter reminds us that:

    • You are not trapped by your circumstances
    • The supply is not limited
    • And the time to act is always now

    Start following the formula — and you’ll start seeing change.

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  • What does it actually mean to be rich?

    In this response to Chapter 2 of The Certain Way, I explore the difference between having money and being rich. Most of us were raised on confusing ideas, that being rich is selfish, or flashy, or something that happens only to others.

    But being rich, as I now understand it, means having enough freedom, stability, and purpose to live the life you’re here for – without panic, shame, or compromise.

    I also reflect on:

    • My own changing view of wealth
    • How the self-help world distorted Wallace Wattles’ ideas
    • The danger of manifesting without action
    • And the real power of following a simple, repeatable formula

    The formula isn’t magical, but it is transformational.

    You have to do the work. But once you do, things begin to move.

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  • In Chapter 2 of The Certain Way, we dig into a radical idea:

    There is a science of getting rich. And if you follow it like a formula, it works.

    This isn’t about tricks or manifesting. It’s about:

    • Taking consistent, purposeful action
    • Aligning with the laws of cause and effect
    • And building wealth no matter where you start

    Getting rich doesn’t depend on environment, talent, or background. It depends on doing things in a certain way.

    Watch now — and begin where you are.

    👉 Subscribe on youtube ➡️ https://bit.ly/Sub2CertainWayToday

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  • What does it really mean to be rich? Most people think it’s about money. But it’s actually about something deeper – power, purpose, and a very specific way of thinking.

    In this video, I read the Preface to The Certain Way – a modern rewrite of Wallace D. Wattles’ 1910 classic The Science of Getting Rich. I’ll be reading the whole book, chapter by chapter

    This isn’t a self-help scheme. It’s a practical method. A way of thinking and acting that reshapes not just your income, but your life.

    You don’t need to study philosophy or quantum physics. You don’t need to believe in magic or manifesting. You just need to apply a handful of clear principles – consistently – and watch what happens.

    This is the start of a full video reading of my book. If your most pressing need is money, start here. If you’re looking for clarity in a noisy world, this may be your path.

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    Also from Amazon.co.uk https://amzn.to/3TkWjWT

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  • This video introduces the full reading of The Certain Way — my secular, updated version of Wallace D. Wattles’ 1910 book The Science of Getting Rich.

    Wattles’ original book was the spark behind generations of self-help ideas. But it’s written in outdated language. I’ve stripped it back to its core principles and rebuilt it for today – for creative people living in an age of distraction, algorithmic pressure, and economic uncertainty.

    This is not about hustle culture or blind manifesting.

    It’s about:

    • Thinking with clarity
    • Acting with purpose
    • Creating with integrity
    • And staying certain in uncertain times

    The Certain Way is rooted in creative practice, not mysticism. And this video series reads the whole book aloud – chapter by chapter – with the clarity and depth it deserves.

    Subscribe to the newsletter for Chapter 1 and the rest of the chapters to follow.

    👉 Subscribe on YouTube ➡️ https://bit.ly/Sub2CertainWayToday

    The best way to support my work and get yourself on track is to buy the book or pdf today.

    Get The Certain Way Book and pdf ebook – https://payhip.com/thecertainway

    Also from Amazon.co.uk https://amzn.to/3TkWjWT

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  • I had a realisation the other night: platforms, magazines and influencers don’t just entertain us, they instil desires. They make us want things we never even knew existed until someone told us we needed them.

    In this video I share a story from my teenage years, when music magazines filled my head with dreams of guitars, amps, and the rockstar lifestyle. Looking back, I can see how the system pushed that dream to keep the industry going – creating fresh talent to exploit.

    Fast-forward to today, and it’s the same game. YouTube, Instagram and influencers are not selling you objects, they are instilling desire. And if you’re not careful, you’ll spend your life chasing things you don’t really want.

    Let’s unpack how consumerism works through culture and platforms, and how we can resist by stepping off the hamster wheel and rediscovering the joy of what we already have.

    👉 Subscribe on youtube ➡️ https://bit.ly/Sub2CertainWayToday

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    Also from Amazon.co.uk https://amzn.to/3TkWjWT

    or Amazon.com https://amzn.to/3TWEm0W

  • I’ve always loved history – not for blaming our ancestors, but for learning lessons we can apply today. History doesn’t repeat, but it often rhymes.

    I grew up in the shadow of the British Empire. At school we were taught about the East India Company and how this small group of men built an empire from a coffee-house meeting. Over time, they controlled ports, armies, and trade. But what they were really doing was extracting value – draining wealth from India and across the Empire, funnelling it back to Britain until the whole system collapsed.

    Fast-forward to today: YouTube has done something very similar in the so-called “creator economy.” What began as an exciting place for creators to share ideas turned into an advertising empire. Google’s customers are not us, they’re the advertisers. We, the creators, provide the content that keeps the machine fed. All the value rises upward, to shareholders.

    That doesn’t mean YouTube is evil. In fact, it’s generous: it gives us a free global distribution platform. But if you build your whole creative life on YouTube alone, you’re building on someone else’s land. Like the Empire, they own the ships, the ports, the rules. You own nothing.

    So what do you do?

    • Be grateful. YouTube is an incredible tool — treat it as a gift.
    • Use it as a distribution network, not a livelihood. Forget virality and AdSense.
    • Own your own land. Build your own site, your own list, your own community.
    • Think creatively, not competitively. The Certain Way is about staying on the creative plane, not fighting the algorithm.

    The lesson from history? Empires always fall. But creators who value creativity, gratitude, and ownership will outlast them.

    👉 Subscribe on YouTube and join my mailing list to keep following this journey.

  • press image to play

    You may have heard the universe described as a catalogue – just believe hard enough and what you want will arrive.
    It’s not true.
    Imagine Amazon. There’s abundance out there in their warehouses, anything you can imagine, waiting to be delivered.
    But first, you’ve got to stop wishing and actually order something. You need the means to pay for it. You need to give your delivery address. You need to be ready to receive it.
    Want it tomorrow? Get Prime or pay for express. Otherwise, it doesn’t come.
    Anything else is just window shopping.
    The Certain Way is this: form a clear image of what you want, then open the channels that bring it to you. Go earn the money. Actually place the order. Go find people who might help you. Do anything you can think of to help the thing you want to happen come towards you.
    Stop dreaming. Start doing.

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