I had a realisation the other night: platforms, magazines and influencers don’t just entertain us, they instil desires. They make us want things we never even knew existed until someone told us we needed them.
In this video I share a story from my teenage years, when music magazines filled my head with dreams of guitars, amps, and the rockstar lifestyle. Looking back, I can see how the system pushed that dream to keep the industry going – creating fresh talent to exploit.
Fast-forward to today, and it’s the same game. YouTube, Instagram and influencers are not selling you objects, they are instilling desire. And if you’re not careful, you’ll spend your life chasing things you don’t really want.
Let’s unpack how consumerism works through culture and platforms, and how we can resist by stepping off the hamster wheel and rediscovering the joy of what we already have.
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