We keep calling it burnout, but I think we need to tell the truth.
What many creators are feeling right now isn’t just exhaustion – it’s grief.
Grief for the promise we bought into. For the dream that content creation would be fulfilling, sustainable, and meaningful. Grief for the parts of ourselves we gave away in return for metrics, likes, and a whisper of success.
I’ve lived through it. I know what it feels like to wake up hollow, to not recognise yourself in the mirror, and to wonder if there’s anything left to say.
But here’s what I’ve learned:
You’re not done. You’re not broken.
You’re just grieving.
And like the soil the farmer leaves left fallow for a season, you will recover and create again.