I had a realisation the other night: platforms, magazines and influencers don’t just entertain us, they instil desires. They make us want things we never even knew existed until someone told us we needed them. In this video I share a story from my teenage years, when music magazines filled my head with dreams of…
Subscribe to The Certain Way Newsletter to keep up with posts.
It’s easy to focus on the outer game – skills, results, reputation. But without developing your inner self, none of it holds together. The inner self is your sense of direction, values, and creative drive. It’s where clarity, resilience, and originality come from. When that part of you is weak or neglected, you can get rich and still feel lost. You can be productive and still feel hollow. Growth isn’t just about what you do, it’s about who you’re becoming underneath. Real success builds outward from a strong inner core.
