Today, I had the pleasure of performing at the Cheltenham Science Festival alongside TV vet and author Jess French. We were speaking to an audience of children and their parents about animals – specifically, which room you’d choose to house different species in your home. We’d preselected ten animals, then let the children vote, which…
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That’s a fair question.
I’ve wrestled with it myself, especially since The Certain Way is based on The Science of Getting Rich, by Wallace Wattles. It sounds a bit like I’ve joined the ranks of content gurus selling success in exchange for clicks.
Here’s the truth: Yes, I want to make money from my book, website and YouTube videos. Not millions. Not a funnel. Enough to prove the method works.
But here’s the paradox: If I make money by teaching this method, doesn’t that feel like circular logic? Like I’m profiting from the message, not applying it?
Maybe, but I’d argue this is the work. Because I’m not selling hype, I’m testing a framework in public, to see whether clear, creative thought can still shape real results in the middle of the AI collapse.
I’m not offering shortcuts. I’m offering structure. I’m not pretending to be above the system. I’m just trying to navigate it with integrity and leave a clear path for anyone else who wants to do the same.
So no, this isn’t a hustle.
It’s fieldwork.
