Tag: creative burnout

  • Fallow Ground – a song

    In case you missed it on Youtube – (what do you mean your not subscribed!?) I found myself in a fallow period recently. I found two new chords on the guitar and this song just appeared. It’s about a fallow period that may seem unproductive, but in the end it is about restoration and recovery.…

  • Grief, Not Burnout — What Creators Are Really Feeling

    We keep calling it burnout, but I think we need to tell the truth. What many creators are feeling right now isn’t just exhaustion – it’s grief. Grief for the promise we bought into. For the dream that content creation would be fulfilling, sustainable, and meaningful. Grief for the parts of ourselves we gave away…

  • Legacy, Not Influence

    Don’t go viral – go deep. Building a personal brand, chasing followers, or playing algorithm games is not creativity, it’s performance. Real creativity starts with an idea, not one you invent, but one you encounter. Ideas come looking for you, because you’ve done the work, lived the life and because you’ve tuned your mind to…

  • What is The Certain Way?

    What is The Certain Way? The Certain Way is a way of looking at and understanding the world we live in that you may not have considered before but might find helpful in this crazy time we are living through with all the noise  and burnout of internet platforms, algorithm fed gloop and pings and…

  • The Certain Way Today

    Shoo Rayner Launches his book – The Certain Way

  • Get Real… AI is here already

    You may like to watch the video above: I came across this video and was so relieved to see someone else saying out loud what is going on in my head at the moment. Tom Bilyeu explains so much of what is going on in my head at the moment and the reason I started…

  • Attention – Your first creative act

    Have you ever stopped to ask yourself where your attention goes — and who decided it should go there?We hear it said all the time, “Pay attention!” But few people ever question what that actually means. In school, it meant handing over your focus in exchange for knowledge — a kind of transaction. Attention was treated like…

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Isn’t this just another self-help hustle?

That’s a fair question.

I’ve wrestled with it myself, especially since The Certain Way is based on The Science of Getting Rich, by Wallace Wattles. It sounds a bit like I’ve joined the ranks of content gurus selling success in exchange for clicks.

Here’s the truth: Yes, I want to make money from my book, website and YouTube videos. Not millions. Not a funnel. Enough to prove the method works.

But here’s the paradox: If I make money by teaching this method, doesn’t that feel like circular logic? Like I’m profiting from the message, not applying it?

Maybe, but I’d argue this is the work. Because I’m not selling hype, I’m testing a framework in public, to see whether clear, creative thought can still shape real results in the middle of the AI collapse.

I’m not offering shortcuts. I’m offering structure. I’m not pretending to be above the system. I’m just trying to navigate it with integrity and leave a clear path for anyone else who wants to do the same.

So no, this isn’t a hustle.

It’s fieldwork.