We keep calling it burnout, but I think we need to tell the truth. What many creators are feeling right now isn’t just exhaustion – it’s grief. Grief for the promise we bought into. For the dream that content creation would be fulfilling, sustainable, and meaningful. Grief for the parts of ourselves we gave away…
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That’s a fair question.
I’ve wrestled with it myself, especially since The Certain Way is based on The Science of Getting Rich, by Wallace Wattles. It sounds a bit like I’ve joined the ranks of content gurus selling success in exchange for clicks.
Here’s the truth: Yes, I want to make money from my book, website and YouTube videos. Not millions. Not a funnel. Enough to prove the method works.
But here’s the paradox: If I make money by teaching this method, doesn’t that feel like circular logic? Like I’m profiting from the message, not applying it?
Maybe, but I’d argue this is the work. Because I’m not selling hype, I’m testing a framework in public, to see whether clear, creative thought can still shape real results in the middle of the AI collapse.
I’m not offering shortcuts. I’m offering structure. I’m not pretending to be above the system. I’m just trying to navigate it with integrity and leave a clear path for anyone else who wants to do the same.
So no, this isn’t a hustle.
It’s fieldwork.
