Tag: burnout recovery

  • Is there a future for creators when AI rules the internet?

    Is there a future for online creators?

  • Fallow Ground – a song

    In case you missed it on Youtube – (what do you mean your not subscribed!?) I found myself in a fallow period recently. I found two new chords on the guitar and this song just appeared. It’s about a fallow period that may seem unproductive, but in the end it is about restoration and recovery.…

  • Grief, Not Burnout — What Creators Are Really Feeling

    We keep calling it burnout, but I think we need to tell the truth. What many creators are feeling right now isn’t just exhaustion – it’s grief. Grief for the promise we bought into. For the dream that content creation would be fulfilling, sustainable, and meaningful. Grief for the parts of ourselves we gave away…

  • The Trouble With Certainty

    Absolute certainty invites Hubris and inevitably, Nemesis. In Greek mythology Hubris was the worst kind of pride or self-congratulatory pomposity, that would call to Nemesis, the goddess of vengeance and retribution, to come and sort things out. in short – Pride comes before a fall. Certainty, however, keeps us on a chosen path, heading in…

  • What is The Certain Way?

    What is The Certain Way? The Certain Way is a way of looking at and understanding the world we live in that you may not have considered before but might find helpful in this crazy time we are living through with all the noise  and burnout of internet platforms, algorithm fed gloop and pings and…

  • The Certain Way Today

    Shoo Rayner Launches his book – The Certain Way

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Isn’t this just another self-help hustle?

That’s a fair question.

I’ve wrestled with it myself, especially since The Certain Way is based on The Science of Getting Rich, by Wallace Wattles. It sounds a bit like I’ve joined the ranks of content gurus selling success in exchange for clicks.

Here’s the truth: Yes, I want to make money from my book, website and YouTube videos. Not millions. Not a funnel. Enough to prove the method works.

But here’s the paradox: If I make money by teaching this method, doesn’t that feel like circular logic? Like I’m profiting from the message, not applying it?

Maybe, but I’d argue this is the work. Because I’m not selling hype, I’m testing a framework in public, to see whether clear, creative thought can still shape real results in the middle of the AI collapse.

I’m not offering shortcuts. I’m offering structure. I’m not pretending to be above the system. I’m just trying to navigate it with integrity and leave a clear path for anyone else who wants to do the same.

So no, this isn’t a hustle.

It’s fieldwork.