Tag: ai and creativity

  • Is there a future for creators when AI rules the internet?

    Is there a future for online creators?

  • How Consumerism Tricks You Into Wanting More

    I had a realisation the other night: platforms, magazines and influencers don’t just entertain us, they instil desires. They make us want things we never even knew existed until someone told us we needed them. In this video I share a story from my teenage years, when music magazines filled my head with dreams of…

  • What is The Certain Way?

    What is The Certain Way? The Certain Way is a way of looking at and understanding the world we live in that you may not have considered before but might find helpful in this crazy time we are living through with all the noise  and burnout of internet platforms, algorithm fed gloop and pings and…

  • Get Real… AI is here already

    You may like to watch the video above: I came across this video and was so relieved to see someone else saying out loud what is going on in my head at the moment. Tom Bilyeu explains so much of what is going on in my head at the moment and the reason I started…

  • Why AI Can’t Replace You Yet

    Today, I had the pleasure of performing at the Cheltenham Science Festival alongside TV vet and author Jess French. We were speaking to an audience of children and their parents about animals – specifically, which room you’d choose to house different species in your home. We’d preselected ten animals, then let the children vote, which…

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Isn’t this just another self-help hustle?

That’s a fair question.

I’ve wrestled with it myself, especially since The Certain Way is based on The Science of Getting Rich, by Wallace Wattles. It sounds a bit like I’ve joined the ranks of content gurus selling success in exchange for clicks.

Here’s the truth: Yes, I want to make money from my book, website and YouTube videos. Not millions. Not a funnel. Enough to prove the method works.

But here’s the paradox: If I make money by teaching this method, doesn’t that feel like circular logic? Like I’m profiting from the message, not applying it?

Maybe, but I’d argue this is the work. Because I’m not selling hype, I’m testing a framework in public, to see whether clear, creative thought can still shape real results in the middle of the AI collapse.

I’m not offering shortcuts. I’m offering structure. I’m not pretending to be above the system. I’m just trying to navigate it with integrity and leave a clear path for anyone else who wants to do the same.

So no, this isn’t a hustle.

It’s fieldwork.